Commercial Litigation

Bench Trial Judge"A good mind is required to learn law. A good heart is required to know justice." - Dr Bob

Doctor Gordon and The WIN Team provide creative trial science services to corporate and individual clients involved in litigation. By focus groups, jury attitude surveys and mock trials the economic value of cases can be realistically and fairly assessed. This is facilitated by the guidance of mediators, arbitrators and the courts to successfully reach agreements.


"A good bargain is not really a good bargain unless it is good for both parties"

Jury DeliberationDr. Robert Gordon and the WIN Team have successfully achieved these goals on behalf of corporate, government and individual clients in significant litigation for over 30 years. Notable results in celebrated cases have been achieved in intellectual property, patent infringement and commercial cases with settlements totally more than $75 billion dollars. A career highlight is the collaboration with Retired Federal Judge, Thomas Lambros who is the architect of innovative dispute resolution technique called the Summary Jury Trial.

Jury Summing UpA leader in settlement psychology, Dr. Gordon has helped clients and lawyers in notable cases. The tobacco trials are an example. He conducted jury research for the State of Texas, which contributed to the largest settlement in history. He's consulted with the Justice Department on high profile criminal cases such as the Oklahoma City Bombing. Gordon's special interest in criminal cases involves restorative justice for crime victims.